Innovation is the by-word of the times we live in. Industries are being disrupted like never before, and completely new industries and business segments are forming while old ones crumble and fall away. Long-established businesses are struggling feverishly to find a place of re-invention while being attacked by disrupters on all sides.

CW Applied Technology came into existence to be a true innovation partner. Being your innovation partner as well as your manufacturing partner is another defining difference in what makes CW Applied Technology truly supportive.

The task of introducing new products is time-consuming and costly. We can help you create your product more quickly, manufacture it more efficiently and deliver on time. We have vast experience in innovation and have learned a lot over the years on the type of help you need to bring your concept through to reality.


We know that creating a new product is often as much art as much as it is science. We focus on what the product does not what it is. In other words, particularly in product development, the application is so much more important that what the product is. It must satisfy the application requirements.

Business Model

The largest obstacles will be weak imaginations, threatened interests and culture. Business model innovation is the new essential competency. It will separate the winners from the losers” – this quote, from Geoff Colvin, is painted onto the wall in our creative space, to serve as a reminder to our team – we believe this statement is completely true. The scale and speed at which innovative business models are launching today and transforming long-established industries is unprecedented. We can help to ‘flesh’ out your business model and begin to develop a more rounded vision of the future steps required.

Ideation Sessions

We introduced the Ideation concept at the end of 2015, and it’s gone from strength to strength since. Our hosted and facilitated ideation sessions help you to figure out both feasibility and product requirements. The sessions are routinely used to brainstorm new product concepts or product ideas, suitable business models etc. The kick-off Ideation session is usually held on a Saturday morning, from 10-12pm. We invite into our creative space at our site in Shannon the entrepreneur / start-up company, who take 1 minute to explain to a panel of 12 invited guests what it is they want to bring to market. After that minute, our facilitator will ask them a series of questions aimed at clearly setting out what their current difficulty is and what they want to achieve from the session. The facilitator then sets out how she proposes to run the session and organises the team of 12 into sub groups to review the issues etc. We (CW Applied Technology, the invited participants and the entrepreneur(s)) have found this process to be extremely powerful. Sessions are repeated as we move through the development phase, helping to shape all manner of key components of both the product and business model and associated requirements.

Product Development

We have many years of experience of electronic product design; both in function delivery and aesthetics. CW Applied Technology (Shannon) Ltd came into being as a result of a Management Buy Out from Connor Winfield Ltd on June 1 2015 but it has had its roots in the 15 years that proceeded that date both in terms of its skills and its values. During that time we had focused primarily on the design, manufacture and sale of high-precision components and modules in the timing field of telecommunications. Products such as GPS timing references with integrated antennae that enable synchronization for externally available T1 and E1 signals for example, highly stable and reliable oscillator based products for synchronization holdover, IoT/M2M Gateway products based on GSM, Wi-Fi and Bluetooth and Differential GPS Navigation products with antennae and amplifiers for military applications (more info at , a Connor Winfield brand we developed). Along with product developments (and associated CE certification requirements etc) such as these, we manufactured the products also to exacting military standards.
In the years since the MBO, we have worked on innovation across a broad sweep of industries, servicing blue chip clients such as Bentley to start-ups who are not house-hold names and so many more in between. Through collaboration with this broad range of companies from blue-chip to lone inventors, we have developed detailed design and engineering solutions for a breakthrough suite of products that deliver on the defined objectives & commercial goals. This has involved integration of various new and older technologies the ones that push the limits of technology or have been tried in a different guise before.
In all cases, we research, source and invest in the best technologies ensuring you can stay ahead of your competition. Our broad industrial experience has given us vast experience of technologies such as sensors, chipsets, motors and more, which lends speed to product development.


We strongly believe our customers need a design and manufacturing partner not a contract designer/manufacturer. For us the difference between the two is massive. A contractor will do exactly as you tell him to do for the price you agree. That might sound ideal and yet it’s not because it puts a zero value on the contractors experience and knowledge which if it was engaged could yield for the customer significantly better product design, assembly processes and ultimately better quality product. Design partnership for us is about talking and listening, gaining deep understanding of the requirements and developing product which
(a). Meets the application requirements and
(b). Has maximum ease of manufacturing.

Product Appearance

So many decisions are made on appearances that it’s not possible to ignore how your product looks and believe that function alone will deliver the commercial success you are seeking. From concept through to finished product, from early sketches and creative images to final satisfactory levels of product finish, we can work with you. With in-house designers, 3D print capability and when required, approved and experienced suppliers, we can help you ensure your product looks as good as it functions.


Our IDEATION sessions have been described as having very significant benefit to early stage entrepreneurs / inventors. the concept is this…On a Saturday morning, starting at 10 am and concluding at 12 noon, we invite into our creative space room in Shannon an entrepreneur/inventor/ start-up company who start by having 1 minute to explain to a panel of 12 invited guests what it is they have invented or want to bring to market. After that minute, our facilitator will ask them a series of questions aimed at clearly setting out  what their currently difficulty is and what they want to achieve from the session. The facilitator then sets out how she proposes to run the session and organises the team of 12 into sub groups to start to review the issues etc. We don’t commit to solving their problems or claim to be experts..just to giving what advice we can. We don’t charge the start-ups for these sessions….it’s us providing a room and volunteering effort to encourage hardware start-ups to take root here in Ireland…doing what we can at least to encourage it. If interested, please get in touch( [email protected])  and ask about our IDEATION sessions.


Our Ideation sessions, sitting side by side with our manufacturing and product design services has been developed to create a collaborative atmosphere in which inventors and entrepreneurs can learn from each other and find solutions to their own individual product development problems.

For more information or a free consultation