Our Values

We are a servant organisation, existing to serve our customers’ design and manufacturing needs. We aim to achieve the highest levels of quality, speed of response and clarity of communication in the service of our customers.

Our Values

We are a servant organisation, existing to serve our customers’ design and manufacturing needs. We aim to achieve the highest levels of quality, speed of response and clarity of communication in the service of our customers.

  • Our people are the most important part of our business. Everything we do is personal.
  • We will always ensure integrity and honesty in all our dealings with one other, with our customers and with our suppliers.
  • If you make a promise, set a date. If you set a date, meet it. If you can’t make a date, tell us early and often – Plan B well prepared is a better strategy than hope.
  • Clean up your own mess. Clean up other people’s messes.
  • Over-communicate.
  • Question assumptions and strategy, but never question goodwill, effort or intent.
  • Describing and discussing in the abstract is what we do.
  • If what you’re working on right now doesn’t matter to the mission, help someone else with their work.
  • Make mistakes, own them, fix them, and share the learning.
  • Always be seeking improvement. A 2-second process improvement is a better way of working.
  • Fix what bugs you. Improve everything!
  • Lock in the things that must be locked in, leave the implementation loose until you figure out how it can get done.
  • Mostly, we are doing things that haven’t been done before, so don’t be surprised when you’re surprised.
  • Care more.
  • Today is the toughest day you will ever work here.
  • Talk to everyone as if they were your boss, your customer, the founder, your employee. It’s all the same.
  • It works because it’s personal.
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